Performing an SEO audit can be a useful way to better understand what your site needs so that you know what changes to make to meet your goals.
You can also perform an SEO audit to send to a potential client and solicit business.
However, performing an SEO audit can take a long time. Using the right tools can help you get right to the information you need while also saving time.
Here are a few top SEO audit tools you should add to your repertoire:
Moz offers a range of products to help you get a better understanding of your SEO health and that of your competitors.
For example, the Keyword Explorer lets you find the keywords that a site ranks for, and it gives you the search result placement for each of those keywords.
Moz Pro and Moz Local give you information about keyword research, link building, suggestions for page optimization and more. You can use free or trial versions of the tools, or you can sign up for paid accounts with a wider range of features.
With this SEO spider, you can crawl a website and get back reams of information about the pages on it.
Screaming Frog shows you broken links, duplicate content and URLs, automatic redirects and more. It also analyzes on-site SEO information, such as page titles and meta data.
You can integrate the tool with Google Analytics so that you get more comprehensive data and a complete understanding of the SEO health of your site.
You can use Screaming Frog for free, or you can buy a yearly license that gives you all the features and lets you crawl unlimited pages.
Buzzsumo helps you figure out what content performs best for any particular topic. You can use it to analyze your own content or that of your competitors.
Use it to do content research that shows you how many social media shares content gets by site, how many links it gets and how much traffic it gets. You can filter by content type, such as articles, infographics, interviews, videos and more, and you can filter by language, country and time range.
By analyzing this data, you can figure out what is working well for different types of content, whether it is the type of content, how it’s written, where it’s published or when it’s published.
You can choose from plans that have monthly or yearly billing. Plans vary based on number of users and features.
Use SEO Browser to see your site the way a search engine sees it. Just plug in the URL and get information like site tags, architecture and more.
You can perform a simple search that provides only the most basic of information, or you can sign up for a paid account to do an advanced search with more information.
Paid accounts are only $9.99 per year, so you can get a lot of information for a small investment.
Deep Crawl calls itself the world’s most comprehensive website crawler. You can use it to improve your SEO, to improve from a search penalty, to audit your site regularly, to improve your site architecture and more.
You’ll get a wealth of data with Deep Crawl, such as how many orphaned pages you have, an understanding of how accessible content is from the home page, how many non-indexable pages you have, and much more.
The software includes an internal ticketing system that allows you to divide tasks among team members and keep your project on track.
You can try out Deep Crawl with a free trial, or you can sign up for an account starting at $79 per month. There is no contract term, so you can cancel any time you like.
Xenu Sleuth helps you root out bad links so that you can ensure full site health.
Download the program for free and automatically check links. You’ll get an HTML report and know quickly what links need to be fixed or replaced.
Xenu Sleuth only works for PC users. If you are on a Mac, you can use Integrity to check the health of your site links.
Some tools provide more comprehensive information than others. All you have to do is find the right combination of tools to find all the information you need to monitor and maintain the health of your website.
These are some of the best tools on the market to perform an SEO audit, whether you want to do it for your own site or you are conducting the work for a client. Not only will these tools help you get your work done more quickly, but they will also help you stay on top of the latest SEO research so that you are always using best practices and conforming to the latest algorithm updates.