Social media continues to be one of the best marketing tools for brands of all types and sizes.
Social media isn’t going anywhere, and it has only grown in the past several years in terms of both audience numbers and features. You can do a lot more on Facebook alone now than you could just two years ago.
It is important that you understand how to best use social media to take full advantage of the opportunities it offers.
Here are the top 5 social media tips for marketers to meet your goals, whether it be increased exposure or increased sales:
Millions of brands are angling for attention on social media. Facebook has 40 million pages alone, and 2 million active advertisers.
While the number of brands is growing, the amount of time people have to pay attention to what those brands are saying is dwindling.
How are you going to stand out from the pack?
The only way you stand a chance is to have something unique to say or offer. You may be unique by offering real value for your users, in terms of offering real solutions or having something truly interesting to say. You may be unique in having a style that’s all your own – a style that intrigues people and draws them in.
For better or worse, you must have your own voice. Don’t be afraid to be different because it might not get you the results that your competitors get. Copying what they do won’t show that you have something good to offer – it will only show that you’re good at copying.
If you aren’t getting results, it may mean that you aren’t focusing on the right audience, aren’t sharing the right content, or aren’t using the right networks. But don’t let it convince you that your difference is too different and that you should try to confirm.
Learn from Others
You shouldn’t copy your competitors, but you should feel free to steal from them.
In other words, you should look at what they are doing and figure out how to make it your own.
Did a competitor share a funny video about how kids are crazy making? Put together your own video about the craziness from a different angle. Kids have plenty of crazy-making to go around!
Did your competitor create a meme contest for its new product? Create your own contest, but ask your audience to submit original photos or them using your products instead.
There are so many ways that you can co-opt what your competitors are doing. If you are good at stealing, you should be able to adapt and scale a successful campaign easily, and you should never run out of ideas.
Focus Your Efforts
Don’t try to take your message to every social network and expect to amass a huge following overnight.
There are hundreds of social networks, and more than a dozen that are popular with users and brands. You can’t win them all. You will stretch yourself too thin, and that will dilute your efforts and undermine your ability to be successful.
Focus on just one or two social networks that will give you the best results, and give them your all. You’ll get more followers and more engagement more quickly, which will create more leads and sales.
Trying to focus on too many networks at once will mean low results on all of them.
Aim for Engagement
So many brands focus on how many followers they have on social media, but those numbers mean nothing if the followers are not engaged.
Without an engaged following, every post you make will feel like you are yelling into an empty auditorium. You won’t hear much else besides the crickets.
Instead, you want to have an audience that is actively engaged with your content and is regularly commenting, liking, re-tweeting, and sharing what you post. Engaged followers will be more likely to buy your products, recommend your brand to friends, and become return customers.
Don’t Get Distracted
Facebook Live is huge right now, and you see your competitors having great success with it. But every time you post a Live video, you get very little engagement.
Should you tweak your strategy and try to get better at Live video?
Maybe. Or maybe you just need to stick with what works.
Sure, maybe posting simple inspirational quotes or hosting the occasional contest for a $5 gift card isn’t very novel or exciting, but if that’s what works for your audience, that’s what you need to do. Focus on where you are getting results, not on what the next big thing is.
If you are already getting results with the old standbys, stick with them. Don’t try to force results with the new things.
Take a look at your social media strategy: Are you getting what you want out of it? If not, it might be time to reconsider what you’re doing and adopt these top tips from the marketing experts.