Facebook Live introduced a new way for users to connect, which also gave businesses a novel new way to engage their audiences. Yet things are always a little bumpy in the early stages of any new technology. With Facebook Live, the majority of videos we’ve been seeing from users are […]
video marketing
Facebook is always providing new options for businesses to reach audiences on the channel. It is constantly tinkering with the algorithm and the features on the site to create a nice balance between more effective marketing and a good user experience. Last year, Facebook made a splash when it introduced […]
Facebook continues to be one of the most important channels for marketers to reach their audiences. It has almost 2 billion active users, and they include people of all ages, races, languages, income and education levels. But you can’t just start a Facebook profile and make some posts and expect […]
You have many options for content marketing. The classic choice is to create a blog and to post new content regularly. Or to write blog posts and articles to publish on other sites to send traffic back to your own. Video and podcasts introduced some new options. With them you […]
Video has become a major player for online marketing. Not only does Google prioritize video results in search now, but video has also been found to perform better on social media. Facebook has even introduced a feature that lets users create videos in real time. If you aren’t already using […]
Live video is a wonderful new option that marketers can be using to reach more of their audience members. You don’t have to be a Live at 5 news crew to offer live coverage of events, and you don’t have to be an Oscars host or a talking head to […]
Once upon a time, having a video on your website at all was considered cutting edge. Then YouTube came along and made it easy for everyone to upload and share videos, no matter what budget they had for web design or hosting. After a while, Vine came along and showed […]