Content marketing should be a cornerstone of your online marketing efforts, but many brands have a hard time finding success with it. A big reason for this is likely that the content isn’t connecting with readers. Most marketers write content like it’s sales copy – because their primary purpose is […]
user engagement
Blogging continues to be one of the most effective content marketing strategies to help you get traffic and brand exposure. Yet blogging day after day can cause you to lose your inspiration to write and leave you struggling with ideas for fresh topics that will engage your readers and get […]
Knowing what your competition is doing is just good business sense, no matter what line of work you are in or what industry you are in. How can you attract your own customers if you don’t know what your competitors are doing to attract those same customers? You may not […]
Content marketing isn’t a black-and-white investment like you pay for a stock and get back a certain payout (or loss). Your content marketing strategy is multi-faceted and can be quite complex. The return you get isn’t necessarily in increased sales. Sometimes it comes in increased traffic, increased conversions or even […]
So much of your online marketing efforts are about SEO, search engine optimization. You optimize your site and all its pages so that your content appears higher in Google search results so that you get more brand visibility and more traffic. Getting more traffic is great, but what you ultimately […]
Google is the gift that keeps on giving. Not only does it allow you to connect with millions of people around the world quickly and without having to spend any advertising money (if you don’t want to), but it also provides a wealth of data about the people who visit […]
Search engine optimization is a great way to help more people discover your brand. If your site is properly optimized, it will rise to the top of the search results when people go looking for information or products related to your niche. Even if people aren’t clicking through to your […]
So many companies treat social media like a free-for-all, and they just scatter their efforts and hope that something sticks. Yet social media marketing requires the same research and strategizing that your other marketing efforts do. A key part of that is establishing your brand to create awareness and encourage […]
Giving something away for free is a great way to engage your followers on social media and to generate buzz for your brand. Everyone likes to get something for free, even if it’s just a cup of coffee. Of course, if you offer a bigger prize, you’ll attract even more […]
The Internet has become such a vast place that exploring it is almost like traveling through space. It seems to have no end. While sources like Google and Bing make it easier to find the content you need, these tools are not flawless. You still sometimes struggle to find just […]