Content marketing should be a cornerstone of your online marketing efforts, but many brands have a hard time finding success with it. A big reason for this is likely that the content isn’t connecting with readers. Most marketers write content like it’s sales copy – because their primary purpose is […]

So much of your online marketing efforts are about SEO, search engine optimization. You optimize your site and all its pages so that your content appears higher in Google search results so that you get more brand visibility and more traffic. Getting more traffic is great, but what you ultimately […]

So many companies treat social media like a free-for-all, and they just scatter their efforts and hope that something sticks. Yet social media marketing requires the same research and strategizing that your other marketing efforts do. A key part of that is establishing your brand to create awareness and encourage […]