Content marketing should be a cornerstone of your online marketing efforts, but many brands have a hard time finding success with it. A big reason for this is likely that the content isn’t connecting with readers. Most marketers write content like it’s sales copy – because their primary purpose is […]
social media
As a marketer, you know all about SEO and its importance. You have a content marketing game plan, and you’re all over social media. You’ve reached out to thought leaders in your niche, and you’ve started to build partnerships and create quality links to your site. But all of this […]
What makes Facebook such a dream for marketers is the same thing that can make it so difficult to navigate: It has more than a billion users. BILLION. With a B. How do you get people’s attention when you are one in a sea of a billion? Have you ever […]
Location-based marketing was a big thing when it was introduced. Suddenly, everyone started checking in on FourSquare to announce when they were seeing great bands performing live or even when they were just getting their morning coffee. In the beginning, people had to open apps and search for their location […]
Pinterest was a juggernaut right out of the gate. It hit the scene, and it took off. Users flocked to the novel site, which allowed them to explore content through visual pins and to save ideas for everything from what to cook for dinner to the next vacation to take. […]
Snapchat is a growing player on the social media marketing scene, but few brands really understand how to use it to great effect. They don’t know what to make of the puppy dog filters or the disappearing messages. They don’t get the lingo, and they don’t really understand how to […]
Hashtags started as a kind of slang on social media. They were little labels that were tacked onto statuses to make a quick, funny point that you couldn’t make in the same way by spelling it out. Over time, they evolved. They became essential marketing tools that could promote a […]
This year, Facebook introduced messenger bots that businesses can use to better connect with customers. The bots are not like the messaging app, which most people use to connect with friends and family. While the bots have a similar interface to the messaging app, they function more like digital personal […]
Once upon a time, having a video on your website at all was considered cutting edge. Then YouTube came along and made it easy for everyone to upload and share videos, no matter what budget they had for web design or hosting. After a while, Vine came along and showed […]