Social media can be a powerful tool for reaching your audience if you use it correctly. But a lot of people just post an update here or there and hope for the best. Or they run a few ads and see a small uptick in followers, but they don’t capitalize […]
SMM
Facebook Live introduced a new way for users to connect, which also gave businesses a novel new way to engage their audiences. Yet things are always a little bumpy in the early stages of any new technology. With Facebook Live, the majority of videos we’ve been seeing from users are […]
Facebook messenger bots are the latest offering from the search giant to help brands better connect with users on the site. These chatbots are powered by the technology of artificial intelligence, and they can do everything from provide better customer service to promote products, depending on how they are programmed. […]
Facebook is always providing new options for businesses to reach audiences on the channel. It is constantly tinkering with the algorithm and the features on the site to create a nice balance between more effective marketing and a good user experience. Last year, Facebook made a splash when it introduced […]
Facebook continues to be one of the most important channels for marketers to reach their audiences. It has almost 2 billion active users, and they include people of all ages, races, languages, income and education levels. But you can’t just start a Facebook profile and make some posts and expect […]
LinkedIn is no longer the novelty social media channel that we all signed up for without really knowing what to do with it. Over time, the sleeper social network has proven that it’s a real player. Brands are using it to connect with customers, build partnerships and increase sales. Individuals […]
LinkedIn continues to be a great platform for businesses who want to establish themselves as market leaders and authorities in their niche. The network is a bit more “serious” than other social networks, where people can share stories about their weekend shenanigans or post pithy updates. Everyone on LinkedIn is […]
What makes Facebook such a dream for marketers is the same thing that can make it so difficult to navigate: It has more than a billion users. BILLION. With a B. How do you get people’s attention when you are one in a sea of a billion? Have you ever […]
Contests have become much less common on social media, though we’re not sure why. They are a great way to engage users and to get more followers for your page and more traffic to your site. If you use contests effectively, you can get thousands of new followers and potentially […]
Pinterest was a juggernaut right out of the gate. It hit the scene, and it took off. Users flocked to the novel site, which allowed them to explore content through visual pins and to save ideas for everything from what to cook for dinner to the next vacation to take. […]