Native ads are the new big thing in advertising. They get around the growing menace that ad blockers represent, and they attract more audience members because they don’t look like ads. They look like the other editorial content on the page. Though native ads tend to convert better than traditional […]
native advertising
A great company is always developing new products to help our clients reach more of their target audience and to get more out of their online efforts. One of our newest products, called In-Feed, delivers highly targeted intent-based native ads. The platform uses proprietary technology to look at real user […]
Why promote your own brand when you can get others to do it for you? That’s the idea behind influencer marketing. You get other people to extol the virtues of your product or services on their blogs, social media accounts, and other sites. The bigger their network, the more reach […]
Pop ups have long been a popular choice for advertisers. They command attention by blocking the content and making the user take action. Even if the user chooses to close the pop up, at least they are forced to look at the ad before they do. But pop ups can […]
A few years ago, brands started paying attention to the online mobile marketplace as usage started to rise. Now, the future of mobile is here. The statistics show that all digital growth is now coming from mobile users. The majority of people use their mobile devices to access the Internet, […]