Artificial intelligence isn’t just for the robot companions of the future (who may or may not become sentient and take over). The advanced technology is being used in everyday applications, and it has powerful potential for marketers. The technology is only at its beginnings, but marketers are already using it […]
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SEO is a long game, so a lot of brands jump start their results by buying ads. They might buy Google ads to get more exposure in search, or they might buy ads on relevant websites to drive traffic. The right ads can actually boost SEO efforts by getting more […]
A great company is always developing new products to help our clients reach more of their target audience and to get more out of their online efforts. One of our newest products, called In-Feed, delivers highly targeted intent-based native ads. The platform uses proprietary technology to look at real user […]
The number of mobile users is increasing rapidly. Not only do the majority of people own a cell phone or other mobile device, but many are using those devices to access the Internet. People are always on the go, and they use their smart phones for everything from checking email […]
A few years ago, brands started paying attention to the online mobile marketplace as usage started to rise. Now, the future of mobile is here. The statistics show that all digital growth is now coming from mobile users. The majority of people use their mobile devices to access the Internet, […]
Google likes to keep webmasters on their toes by constantly updating its algorithm and changing the rules of the game for search ranking. With the statistics showing that mobile users are quickly taking over the online landscape, Google announced that it would make a number of changes targeting the mobile […]
Content marketing has gotten much more complex than when it started out. You have a lot more options now than simply publishing a blog post. Now, content has become a part of advertising – or is it that advertising has become a part of content? Either way, the two have […]
Being an online publisher these days is not for the faint of heart. The online landscape is changing so quickly that most publishers can hardly keep up. As soon as they think they have a solid content strategy, SEO strategy, or advertising strategy, something changes that undermines everything that was […]
Advertising has to change if it’s going to be effective. Consumers are too savvy about advertising to fall prey to the same old schemes. Many of them are too savvy to even be bothered by advertising at all – they use ad blockers, browser extensions, and more so that they […]
You’ve probably heard a lot about native advertising in your quest to find ways to beat those pervasive ad blockers. The software has descended on the online world like a plague, making it very difficult for advertisers to reach their audiences. How are you going to sell anything to your […]