Facebook continues to be one of the most important channels for marketers to reach their audiences. It has almost 2 billion active users, and they include people of all ages, races, languages, income and education levels. But you can’t just start a Facebook profile and make some posts and expect […]
Facebook Live
When we think of blogs, we think of static content. You write the blog. You publish the blog. Someone comes along and reads the blog, which remains at the same link. If you need to correct something in the blog, you edit it. If you need to update the new […]
Social media continues to be one of the best marketing tools for brands of all types and sizes. Social media isn’t going anywhere, and it has only grown in the past several years in terms of both audience numbers and features. You can do a lot more on Facebook alone […]
Video has become a major player for online marketing. Not only does Google prioritize video results in search now, but video has also been found to perform better on social media. Facebook has even introduced a feature that lets users create videos in real time. If you aren’t already using […]
Live video is a wonderful new option that marketers can be using to reach more of their audience members. You don’t have to be a Live at 5 news crew to offer live coverage of events, and you don’t have to be an Oscars host or a talking head to […]
Social media marketing can be just as important for a B2B brand as it is for a traditional B2C brand. You just have to make some adjustments in your strategy. Not all brands that you might be targeting are on the same channels as traditional customers, and they certainly don’t […]