Content marketing should be a cornerstone of your online marketing efforts, but many brands have a hard time finding success with it. A big reason for this is likely that the content isn’t connecting with readers. Most marketers write content like it’s sales copy – because their primary purpose is […]

If you search for information about content marketing, you’ll turn up thousands of articles, blog posts, infographics, video blogs, white papers, ebooks, Slideshare presentations and more. All of them will promise you some insight into how to get more out of your content marketing, ranging from how to write your […]

Content creation is one of your most important jobs as a marketer, and it is one of your biggest. You could easily devote all your time to creating content. It’s a job that never ends, and it requires a lot of time and commitment to get it right. Content also […]