So many companies treat social media like a free-for-all, and they just scatter their efforts and hope that something sticks. Yet social media marketing requires the same research and strategizing that your other marketing efforts do. A key part of that is establishing your brand to create awareness and encourage […]

Establishing your thought leadership helps you to establish authority in your niche. It helps you win the respect of both your peers and your customers. It puts you at the forefront of conversations happening in your industry. It helps you get exposure for your brand, and it strengthens your reputation. […]