Native ads are the new big thing in advertising. They get around the growing menace that ad blockers represent, and they attract more audience members because they don’t look like ads. They look like the other editorial content on the page. Though native ads tend to convert better than traditional […]
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The alarms have been sounding far and wide about the damage that ad blockers have wrought for brands and marketers. A majority of people are now using ad blockers on their personal computers and their mobile devices (even more people are using them on mobile), and those ad blockers are […]
Social media marketing can be just as important for a B2B brand as it is for a traditional B2C brand. You just have to make some adjustments in your strategy. Not all brands that you might be targeting are on the same channels as traditional customers, and they certainly don’t […]
A/B testing, or split testing, should be a core part of your marketing and advertising strategies. Otherwise, how do you know that every element of your campaigns is working toward your goals? But even if you have incorporated A/B testing into your campaign implementation and monitoring, you may not be […]
Once upon a time, everyone got their news from actual newspapers. And advertisers paid big bucks to feature their products and their brands in those pages. The prime spot on any page of the paper — whether for advertisements or actual news stories — was at the top of the […]