Native ads are the new big thing in advertising. They get around the growing menace that ad blockers represent, and they attract more audience members because they don’t look like ads. They look like the other editorial content on the page. Though native ads tend to convert better than traditional […]
ad blockers
Content marketing is an ever-changing game. Not only do people’s tastes and interests change frequently, but so do their browsing habits. Right now, ad blockers are taking over, and more and more people are using them to take control of their online experience. That’s sending a huge message to digital […]
A great company is always developing new products to help our clients reach more of their target audience and to get more out of their online efforts. One of our newest products, called In-Feed, delivers highly targeted intent-based native ads. The platform uses proprietary technology to look at real user […]
Why promote your own brand when you can get others to do it for you? That’s the idea behind influencer marketing. You get other people to extol the virtues of your product or services on their blogs, social media accounts, and other sites. The bigger their network, the more reach […]
Mobile advertising and marketing is the next big frontier for online marketing. The use of mobile devices is growing rapidly, and more people are using these devices to access information online than they are using personal computers. When you develop your mobile advertising strategy, you have to do more than […]
Content marketing has gotten much more complex than when it started out. You have a lot more options now than simply publishing a blog post. Now, content has become a part of advertising – or is it that advertising has become a part of content? Either way, the two have […]
Being an online publisher these days is not for the faint of heart. The online landscape is changing so quickly that most publishers can hardly keep up. As soon as they think they have a solid content strategy, SEO strategy, or advertising strategy, something changes that undermines everything that was […]