Scott Brinker is one of the most influential thought leaders in today’s era. He is also serving as Vice-President in Ecosystem for HubSpot and the author of “Hacking Marketing”
- Digital Strategist
Scott is known for his brilliant ideas in the field of digital strategy as he is currently the leader for HubSpot ecosystem platform, serving as VP in that area.
In Scott’s early career, he is the co-founder and CTO of a Saas company that promotes interactive content for top companies called Ion Interactive.
- Digital Strategy
- Email Marketing
- Business Strategy
In 2005, Scott graduated his Bachelor Degree Computer Science from Columbia University in the City of New York. Moreover, he finished his degree as a summa cum laude graduate.
With his passion for learning, Scott perused his master’s program in the field of economics and computer science, biologically-inspired algorithms, visualization, and parallel/scientific computing from Harvard University. He finally graduated in 2012.
Milestones in life
- Chief Marketing Technologist
In Scott’s early career, he has loved for blogging as run as the CMT or Chief Marketing Technologist for a website called cheifmartec.com. With his innovative content, the website now has over 40,000 regular readers.
In the year 2014, Scott launched a memorable event that known as MarTech Conference, serving as the even program chair. He also introduced Marketing Technology Landscape, a chart that measures the marketing technology industry, which has over 5,000 users.
- ‘Hacking Marketing’
In 2016, Scott published his book “Hack Marketing” via Wiley. Also, in 2014, he the co-author of a famous article titled “The Rise of The Chief Marketing Technologist” which was published in Harvard Business Review.
In 2017, Scott decided to share his talent with the digital leading company HubSpot. He has guided the company’s platform and nurture the technology community.
- “Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative”
- “Hacking Marketing: metodologie agili per un marketing moderno ed efficace”
Scott loves creating new things or simply doing new stuff. Moreover, he loves to share his brilliant idea to interested entrepreneurs.
- Martech jumps to 29% of the CMO’s budget in Gartner’s 2018-2019 survey
- Now every marketer is an app developer — even if they don’t know it
- 3 thoughts on Adobe acquiring Marketo for $4.75 billion and what it means for martech
“I feel more like a CIO than a CMO! I have marketing automation, CRM, listening platforms — I’m up to my eyeballs in technology.”
“Our marketing automation vendor really gets what we do, talks our language about lead flow, nurturing pipeline, campaign analysis. IT just doesn’t get that.”
“If I’m the CMO, and I can get a SaaS product for $100K, but the CIO wants me to ‘buy’ a solution from IT for $300K, what gives?”