Plans are great to help guide you towards your goal; however, incremental success against your goal requires changing with users and remaining adaptable. Please visit Search Engine Land for the full article.
Plus, HUMAN’s new fraud-busting collaboration Please visit Marketing Land for the full article.
Plus, Google Ads insights page, CLS metric changes and possible soft 404 bugs. Please visit Search Engine Land for the full article.
Every Amazon seller knows how difficult it is to track and measure the impact of external advertising channels on sales. It doesn’t matter how you are driving clicks to your Amazon page; once consumers land on the website, it’s anyone’s guess what happens. Thankfully, that’s not the case anymore. Amazon […]
This week I spent a lot more time covering and updating the details around the Google product reviews update. I covered some of the early impact it had on some sites, and it was big…
Google announced it will be rolling out in the coming weeks dynamic exclusion lists within Google Ads. Dynamic exclusion lists let you potentially automate the process of blocking your ads from showing on web pages or websites.
Michelle Race, aka ShelliWeb, asked an interesting SEO question, she asked what is better for Google when you have empty webpages. Should you noindex the empty webpage or should you let Google index it and treat it as a soft 404?
Google can show the wrong date in the search results snippets. We’ve covered this topic numerous times over multiple dates and times. But one aspect we did not cover is that when Google does this, it does not mean Google has quality issues with your website. It just means Google […]
Google’s John Mueller implied that since the product reviews update has been rolled out, it will be hard for user generated content generated product reviews to rank well in Google Search. John said on Twitter “the focus there is clearly on reviews from experts. Keeping the quality of a UGC […]
