There are so many ways to improve SEO, not least of which is link building. But do you feel like the quality of results from your link building strategy has started dwindling?
If your answer is “yes”, you’re not alone. Link building has taken off in the content marketing world, but we’ve exhausted the typical strategies by overusing them.
There is one method to improve SEO and brand awareness that marketers haven’t utilized broadly yet — designing guestographics.
This is a strategy that we at Venngage have been using for years to earn backlinks and improve our SERP. Guestographics aren’t exactly a secret, but since so few content marketers know about them, here are our tips for creating and pitching them.
A guestographic is essentially a guest infographic. We’ve used this term internally for years because it has a very specific purpose.
Guestographics are created in collaboration with other brands. It’s their content with our infographic design. This has become an effective way to improve SEO for both parties.
For example, we partnered with Hubspot to turn their lead generation ideas blog post into the infographic below:
Over the years, we’ve used this strategy to partner with numerous sites. It’s helped our team build connections in the industry, earn us backlinks, and improve our SEO.
Why should you create a guestographic?
Some types of content are easy to build backlinks to. Blog posts, survey results, and interviews often offer unique content that marketers are happy to include in their posts.
But what about pages for which you want unusual or specific anchor text? What about landing pages? How can you improve SEO for those pages through link building? You can spend all your time doing cold outreach and research and still not get the desired results. Offering to design guestographics can cut your work down significantly because you’ll get more positive responses.
For example, we wanted to build links to a page using the anchor text “infographic maker”, but we came up against a brick wall. That phrase is sales-y and sites didn’t want to hyperlink that specific anchor text.
However, when we offered to design an infographic for Mention, they were happy to add our link to our preferred anchor text when they credited our guestographic on their post. Both parties win.
Gary Illyes and Lizzi Harvey published a new Google Search developer help document on an overview of of Google search operators. This document differs from the existing one in that it is more focused on what SEOs should be aware of in regards to these search operator limitations.