No Results Found Response Can Lead To Soft 404s In Google Search Console

This article was originally published on Search Engine Roundtable Did you know that returning a “results not found” type of page can result in Google Search considering that page a soft 404 and thus removing it from the search results? We know Google recently changed how it determines some soft 404 pages, but this tidbit is not new to that change.


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Google Drops The AMP Label In The Mobile Search Results

Wed Jul 21 , 2021
Google has dropped showing the AMP label or icon in the mobile search results. I personally cannot trigger it for any of my searches anymore. And no, it does not seem to have been replaced with the page experience label either.