Microsoft Advertising Static Headlines For Dynamic Search Ads Available

This article was originally published on Search Engine Roundtable Microsoft announced that you can now use static headlines within your Microsoft Advertising Dynamic Search Ads (DSAs). Static headlines are an additional column you can add to your Dynamic Search Ads page feed. This allows you to specify the specific ad title you want to show up for a particular URL you have in your page feed.


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Google: Words In A URL A Very Light Weight Factor But Less After Indexing

Mon Mar 15 , 2021
Google’s John Mueller said once again that Google does use the words in the URL as a ranking factor. But John explained that this is a “very very lightweight factor.” John added that it becomes even less of a factor once the content is indexed.