Hi, Moz fans. Welcome to another edition of Whiteboard Friday. I’m your host Britney Muller. I was previously Moz’s Senior SEO Scientist, and now I am freelance consulting and building some data science programs on the side.
This is my very special co-host, Pumpkin. You might remember her from the first Python episode. She’s gotten quite a bit bigger. Quarantine was really good to her. She’s very healthy and very sweet. I love her so, so much. This is my best buddy right here.
So we have been hard at work preparing Python 2.0 for you all, and we’re so excited to show you what we put together. So let’s just get started.
On the first video I got to hold her in one hand. It’s a bit harder now. That’s actually why I’m wearing this. I thought I could maybe BabyBjörn you. Oh, she’s fine.
Okay, So just to recap, why Python? It’s talked about so much in the SEO community. Why is this sort of the program that most people prefer?
So there’s very simple syntax. It’s sort of more common sense than other programming languages. It also uses a ton of white space. So you’re going to see tabs and sort of white spaces instead of curly brackets like some other common programming languages.
Did you have something to say? It’s very concise. Often there are fewer lines of code to do one thing than there might be in another language, which is very, very nice.
It’s also very versatile. It works on many different platforms, and it can work in a different variety of ways. As far as procedural, you’ve probably heard of object-oriented and functional programming.
It kind of covers the gamut in that way, which is really great. You think so too? Pumpkin says she thinks so too, and it’s awesome.
So let’s get started. So whether you’re on a Mac or a Windows, you can open up a terminal and Python should come with your Mac OS system.
There’s 2.7 kind of natively installed, and we can just use that. Or go ahead and just open a Colab notebook. So this is a Google property we’ll link to down below. You can create a new code cell. All I want you to do is simply type in print parentheses.
Sorry, what are these? Help me. Parentheses and then quotes, sorry. We’re quarantined. You know? It’s just been us two.
Google hasn’t said when it will deprecate Universal Analytics, but the updates and language in the announcement suggest that search marketers should prepare for the change. Please visit Search Engine Land for the full article.