This strategy is brilliant in its simplicity. Your readers have already expressed interest in a topic by clicking through to the blog post. Why not take advantage of their interest by offering them more in exchange for their email address?
Although this method gets unrivaled results, it can also be one of the most time-consuming strategies. To cut down on time, see what others in your space are doing to achieve results; then do it better.
Statistics show the presence of multiple links in an email (up to 11 maximum) increases CTR. Another study shows the average CTR for emails with social sharing options is 6.2%, while the CTR on emails without the sharing option is only 2.4%.
Even if your subscribers don’t read the article you post, each share is likely to be generating traffic from multiple visitors, which means more bang for your marketing buck.
Guaranteed bonus incentives for all non-winners (something you can give for free)
Promotion to relevant audiences
You might be thinking, “Sure, a giveaway will grow my email list, but the emails will be low-quality, made up primarily of freebie junkies with no interest in buying my product.”
There’s a very simple way to solve this problem: make your prize something only potential customers will love.
For example, Videofruit once offered a prize of a 10-year subscription to Leadpages, an industry-leading landing page service. For someone in Videofruit’s target audience, which is online marketers, that’s a $3,000 value and an amazing prize. For someone who doesn’t work in marketing, it’s worthless.