How to Maximize the Reach of Your Content

Content marketing can help you create better brand awareness, as well as to generate more leads and sales.

But content marketing will do nothing for you if it is not reaching more of your target audience. Instead, it will wither away in digital obscurity, doing nothing but taking up virtual space on your server.

If you want to be successful, you need to find effective ways to extend your reach. Here are a few tips for how to maximize the reach of your content and reach your goals:

Publish in the Right Place

Your blog may not always be the right place to publish your content — especially if you are not getting the traffic you want.

You need to figure out the right place to publish your content each time you have something new to share. The place may not always be the same, depending on the content you have to offer and what your goal for it is.

You can post content to popular sites in your niche, or you can pay to have it promoted in Google. You can also post it to popular social media sites such as Facebook, Twitter and YouTube.

The more popular the platform, the more likely your content is to be seen by the people you want to see it.

Publish at the Right Time

You also need to publish your content at the right time if you expect the right audience to see it.

Obviously, publishing your content at 3 a.m. is unlikely to attract the audience you want unless you are marketing to night owls and third-shift workers. However, you might be surprised to find out what other times are not ideal for your audience either.

You need to do testing to find out the most popular times for each platform on which you publish, whether that’s your own blog, another site, or a social media network.

Also conduct testing to find out the times to avoid. You may not always hit your golden window, but you do want to at least avoid the least active times.

Create Responsive Content

Mobile users are fast becoming the largest demographic out there, and you must create a content marketing strategy that puts them at the forefront.

That includes creating a responsive web design as well as creating responsive content.

You can’t create in-depth, citation-heavy articles for mobile users. Instead, you need to focus on shorter articles with very short paragraphs, bulleted lists, bolded words, headers and other elements that break up the text and make it easy to skim.

You also need to be sure that the images and other graphics that you include with the article are optimized for mobile devices.

There are numerous things you can do to change the design of your site to make it responsive for different mobile devices. Google lays out some guidelines for developers here.

Pay for Promotion

You don’t have to rely on skill or patience to get the reach you want for your content. You can cut to the chase by paying to promote it.

A Google pay-per-click campaign is an effective way to get the views you need. Make sure you write a compelling headline that will encourage clicks, or else your dollars will go to waste.

You can also pay to promote your content through Facebook ads, Twitter ads, and blog ads. Again, make sure that you write great ad copy and use engaging headlines for your content.

Take advantage of your own marketing channels, as well. Email marketing is a great way to promote your content. You can either hype up the content in your newsletter, or you can include the full copy of your post in the email.

The more you promote the content, the more reach you are likely to get.

Use the Right Tools

Several tools are available to help you publish your content and to maximize your reach.

There are multiple tools to help you promote content, either through content recommendation or through advertising.

There are some effective tools. Its algorithm analyzes user-intent signals so that it can recommend content for specific users. It takes into account user behavior to understand what the person wants and needs, and then it considers the timing and the platform. The goal is to recommend the right content at the right time and on the right platform for the specific user.

You can use a tool to recommend content on your own site through internal links, or you can sign up to advertise your content on other sites. The flexibility allows you to meet your goals wherever you are in the marketing process.

Extending the reach of your content does not have to be hard. Just follow these tips and you’ll soon start reaching the audiences that you want.

Marketers Valley Team

Marketing Industry Experts >

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