2021 was a big year for Moz: we joined the Ziff Davis family, held our second all-virtual MozCon, added a technical SEO certification to Moz Academy, released new and improved guides for topics like local SEO, link building, and Google Analytics, and launched exciting betas for Moz Pro — Performance Metrics and True Competitor.
We also published 186 posts on the Moz Blog this year, and as is tradition, it’s time to look back at the most popular ones! You’ll find Whiteboard Friday episodes, technical SEO insights, search engine updates, and tips for analytics, among several other topics.
Enjoy this look-back, and have a safe and happy new year, Moz friends! See you in 2022.
*The top 25 Moz Blog posts published between January 1 – December 28, 2021, in order by pageviews generated during that timeframe.
Author: Cyrus Shepard | Published: January 8, 2021
Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO, including what to prioritize and what to look out for in the year(s) ahead. He’s also included a bunch of helpful resources for your reference in the transcription!
Author: Pierce Brelinsky | Published: February 9, 2021
Author: Tom Capper | Published: February 1, 2021
After the success of a 2015 article in which he shared a free forecasting tool, Tom has created a new, free spreadsheet template to forecast how your SEO efforts will affect your site traffic. In this post, he shows you how it works and how to use it, and then how to build your own (better?) version.
Author: Claire Carlile | Published: August 6, 2021
Guest host and small business SEO expert Claire Carlile walks you through the what, why, where, which, and who of UTM tagging for your GMB profiles.
Author: Cyrus Shepard | Published: April 7, 2021
This post shows you how to optimize for click signals to improve your SEO, regardless of how Google might use them as a ranking signal.
Author: Tom Capper | Published: April 28, 2021
It’s been nearly nine years since Google rolled out its Disavow Tool. This guide covers how and when to use it, and the potential risks and benefits.
Author: Miriam Ellis | Published: March 15, 2021
Reference this simple, comprehensive guide to get off on the right foot with one of Google’s most important digital assets for local businesses.
Author: AbdulGaniy Shehu | Published: February 22, 2021
As an SEO professional, you need to know the latest industry trends to keep up with its ever-changing demands. In this post, you’ll find seven emerging technologies in the SEO industry, and how they impact your work as an SEO expert.
Author: Adriana Stein | Published: September 6, 2021
Measuring ROI for your SEO efforts involves two factors: KPIs and the cost of your current SEO campaigns. With GA, you can pinpoint where your audience is coming from, set goals to stay on track, and incorporate the most attractive keywords to rank better in search engines.
The right content brief can help you maximize organic search traffic. Learn what to include in your content briefs, what to avoid, and tips for getting your writers bought in.
Author: Andy Crestodina | Published: February 19, 2021
Do you ever have to explain the importance of Domain Authority to clients or co-workers who have little or no SEO experience? If so, Andy Crestodina walks through how to get your message across successfully.
To get a better understanding of what’s considered “quality traffic”, we’ll look into various Google Analytics metrics that will help you create a rock solid SEO strategy.
Author: Cyrus Shepard | Published: June 7, 2021
Learn the tools and tactics you’ll need to pinpoint technical issues on your site and turn them into wins for your users and your rankings with this free technical SEO checklist from Moz.
Is a high bounce rate bad? The answer is: it depends, but yes, sometimes it can be. Is a high bounce rate bad for SEO? That’s where it gets a little more complicated. In this week’s episode of Whiteboard Friday, Cyrus gives you seven easy SEO tips to address your bounce rate, and increase engagement and satisfaction to make your users happier.
Author: Dr. Pete Meyers | Published: August 31, 2021
In August, Google released a title rewrite update that may have left you feeling confused and more than a little frustrated. But why is Google rewriting titles, and what can we learn from it? Dr. Pete explored over 50,000 <title> tags to find out.
On February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets. This is the lowest prevalence rate of Featured Snippets in our data set since summer of 2015. What’s driving the losses, and who is most affected?
Also be sure to read the follow-up piece from March 22: Featured Snippets: Not Gone, Just on Holiday (Apparently)
Author: Morgan McMurray | Published: March 9, 2021
To find out more about the current state of technical SEO we asked seven industry experts for their thoughts and advice. Here’s what they had to say.
Author: Dr. Pete Meyers | Published: April 21, 2021
Due to Google’s advancements in Natural Language Processing, the long tail of search has exploded. However, I will argue that NLP has also imploded the long tail, and understanding how and why may save our collective sanity.
Author: Nadya Khoja | Published: January 18, 2021
It’s time to take an unconventional approach to lead generation, especially for B2B companies, because B2B is a different ballgame than B2C — and your strategies need to reflect your audience.
Author: John Allen | Published: April 27, 2021
In this article, learn how to successfully execute an SEO clean-up strategy to ensure your site aligns with your business goals, keeps you in Google’s good books, and yields an excellent user experience for visitors and customers.
Author: Ola King | Published: September 10, 2021
In SEO, there are three main “bosses” with different needs: your business, your searchers, and your search engines. How do you answer to all of them?
22. The ROI of SEO
Author: Kavi Kardos | Published: October 15, 2021
Search marketers can’t get our important work implemented if we can’t prove that it’s worth the investment to our higher-ups. With that in mind, Kavi Kardos gives you the numbers and the talking points you need to justify the return on investment of your SEO work.
Author: Lydia German | Published: January 27, 2021
The team at Tao Digital Marketing breaks down how they were able to go above and beyond for their client, Fleetcover, using four strategies that increased leads by 751%, keywords by 259%, and impressions by 535% — all with a small SEO budget.
Author: Crystal Carter | Published: April 26, 2021
In this blog, examine some of the technical SEO strategies you can use for your site before, during, and after your link building campaigns in order to optimize the performance and long-term impact of each campaign.
Author: Kavi Kardos | Published: February 2, 2021
The Moz Learning Team has put in many, many hours of work to develop a technically focused, in-depth training series that hones in on the nuts and bolts of technical SEO. We’re thrilled to announce the launch of the Technical SEO Certification Series through Moz Academy.