Google Reveals Cookie Alternative – FLoC

This article was originally published on Search Engine Roundtable Yesterday, Google has took the cover off its alternative to cookies named FLoC or Federated Learning of Cohorts. FLoC basically clusters “large groups of people with similar interests”,” this is data gathered in the browser, not stored anywhere, and it looks at the group and analyzes that data, creating a hidden individual “in the crowd,” Google said.


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Possible Issues With Google Search Console Canonicals & AMP Reporting

Tue Jan 26 , 2021
There may be some possible bugs or issues with Google Search Console reporting around some canonical URLs being reported in some URL Inspection reports and for the AMP enhancement report.