Google: Removing Links May Impact Your Rankings But Links Aren’t The Only Reason You Rank

This article was originally published on Search Engine Roundtable Google’s John Mueller on Twitter stated something that is obvious but he said “ff links are the reason why a site is ranking higher, then if you remove them the site will rank lower.” But then he added that “links aren’t the only reason sites rank.”


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Solving an age-old SEO-PPC issue: How to bid on your brand name based on incrementality

Fri Oct 2 , 2020
There are 4 steps to evaluate your investment of branded keywords – judge performance then segment and calculate incrementality and adjust your targets based on that incrementality. Please visit Search Engine Land for the full article.