Google: Core Updates & BERT Are Unrelated & Different

This article was originally published on Search Engine Roundtable I was asked to find out if the Google Core updates and Google BERT are related at all, if they have anything to do with each other. I’ll be honest, I was surprised by the question – I mean, there relation is they are both in Google Search. But BERT is focused on understanding language and core updates are about accessing quality in ranking.


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