Google Analytics 4 updates include data-driven attribution, machine learning models to fill in measurement gaps and a Search Console integration

This article was originally published on Search Engine Land Google hasn’t said when it will deprecate Universal Analytics, but the updates and language in the announcement suggest that search marketers should prepare for the change.

Please visit Search Engine Land for the full article.


This article was written by George Nguyen

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How to Start an LLC in Illinois

Wed Oct 6 , 2021
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