Posted by MiriamEllis
What a juggling feat your SEO agency pulls off every day! On your best days, you’re keeping:
- Team members and clients
- All the moving marketing parts
…in constant, useful motion. On your worst days, though, mistakes happen when:
- Communication breaks down
- Standard procedures aren’t understood company-wide
- People feel rushed
No local SEO agency or in-house SEO wants to waste time and resources on a scenario like building a GMB listing for a business model that’s ineligible, pushing out incorrect NAP because it wasn’t vetted by the right department, or having to contact a client multiple times because the onboarding process wasn’t thorough enough to get all the information needed in a single step.
Maybe worse yet, giving the wrong advice to a client is embarrassing and undermines retention. Nobody’s perfect, and the best SEOs will drop a few balls here and there, but it helps build confidence to know you have the answers to marketing FAQs at your fingertips.
Whether you’ve just made a new hire at your agency, or your team simply wants to save time by having the most common local SEO resources, FAQs, and solutions all in one spot, the SEO’s Local Search Cheat Sheet is free to download and easy to print and share. Maybe your agency is just starting to move into the local search marketing space, and this resource can be a supportive guide for the path ahead.
Tack it up in your workspace, put it on the company fridge, or include it in your training process for incoming employees. It’s amazing how a visible reminder can jog your memory and prevent avoidable mistakes, plus make work faster and easier.
How your team will get value from this sheet
I’ve been working in the local SEO space for more than fifteen years. My head sometimes feels like an overstuffed filing cabinet of marketing protocols. I can’t remember absolutely everything, and the amount of information you have to keep track of to market your local clients is pretty staggering. From Google’s guidelines and their continuous release of new features, to general best practices for listings, websites, and reviews, to managing client to-dos, SEOs have to bring great presence of mind to every team meeting and every client consultation.
What I’ve done in this cheat sheet is create a basic aid that covers the practices and questions that land on my desk with the greatest frequency. Pin this up by your own desk as a handy reference covering:
- Client onboarding checklist
- Google My Business eligibility/ineligibility at a glance
- Top Google support and reporting links
- Website checklist
- Reputation and review tips
- Ranking failure troubleshooting steps
- Key local SEO concepts, explained
- And more!
By consolidating all of this information into a single resource, I hope you can reduce vital tasks being overlooked, mishandled, or even just taking longer than they should. Moz knows that organization is key to every agency’s success, and we hope you’ll distribute this cheat sheet widely to make local SEO work simpler and better for everyone on your team.
Love cheat sheets? Check out our updated Web Developer’s SEO Cheat Sheet as well!
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