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COVID is accelerating TV advertising’s transformation into an addressable medium

RSS 2 years ago
This article was originally published on Search Engine Land “They come for the targeting and stay for the attribution,” says Simplifi’s CEO about CTV.

Please visit Search Engine Land for the full article.


This article was written by Greg Sterling

Posted in Search

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Daily Search Forum Recap: July 17, 2020

Fri Jul 17 , 2020
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
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