By now, you’ve probably heard a lot of buzz about Gen Z’s favorite social media app, TikTok. TikTok is a video sharing platform that allows users to create and share dynamic short-form (maximum of 60 seconds) videos. Users can add song snippets, special effects, and filters to their videos and […]
Social Media
Social media is a collection of online platforms and tools that people use to share content, profiles, opinions, insights, experiences, and perspectives. Moreover, the media itself, facilitating conversations and interactions online between groups of people.
With over 1 billion monthly active users, Instagram is one of the liveliest social media platforms in the world. The problem? Huge volumes of traffic can make it harder for brands to stand out and reach consumers in the most effective way possible. What’s more, it’s challenging to generate income […]
Remember disposable cameras? Well, they’re making a comeback, but this time, it’s all online. It’s called the Dispo app. Dispo is essentially the disposable camera for the modern crowd. It’s fun, it’s authentic, and it’s causing a buzz around the internet. In fact, according to Axios, it is already valued […]
With an advertising audience of 353 million, Twitter is an ultra-effective free advertising tool. Still, as you probably know, the social networking site also provides plenty of paid advertising opportunities that let you target your followers, automate your bids, and promote your business. When used properly, these ads enable your […]
With more than 3.6 billion social media users worldwide, social media marketing cannot be ignored. Savvy marketers know social media is a vital part of every marketing campaign. For businesses, every social media platform is an opportunity to engage with their target audience. Even marketing stars know that strategizing and […]
Instagram is a fast-growing social media platform known for appealing visuals and high-quality photos shared by individuals and companies alike. Instagram ads are paid content that show up with organic content in newsfeeds and stories. How much do Instagram ads cost to run? The answer depends on a few factors […]
Posted by MiriamEllis Google My Business is both a free tool and a suite of interfaces that encompasses a dashboard, local business profiles, and a volunteer-driven support forum with this branding. Google My Business and the associated Google Maps make up the core of Google’s free local search marketing options […]
If you’re using Discord, chances are you’ve heard of Discord bots. These AI-powered bots allow you to perform a wide range of actions, from welcoming new members to paraphrasing influencer content. Discord has grown dramatically since it hit the stage in 2015, and while it was primarily dedicated to gamers, […]
Every now and then Google and YouTube provide us with a little insight into what they’re thinking. This small glimmer of hope shows us that we, too, can have success on the platform with the right steps. The YouTube Measurement Program is one of these little glimmers. YTMP provides a […]
My colleagues recently shared the results of a marketing campaign they conducted using Facebook Messenger bots, which are basically the Facebook version of email marketing. The metrics shocked me: 88% open rate and 56% click-through rate! Although I’ve had some great email marketing campaigns, it’s hard to top that result. […]