Faced with so many SEO tasks to worry about, how do you know which ones to prioritize? In today’s episode of Whiteboard Friday, Ola takes you through the important technical SEO fixes that should be a the top of your audit list. Click on the whiteboard image above to open a […]

Want to use Python, but don’t know where to begin? Britney and Pumpkin are here in their second episode as co-hosts with more great tips on how to get started!  Click on the whiteboard image above to open a larger version in a new tab! Video Transcription Hi, Moz fans. […]

Note: This article was written with the help of Tina Irizarry & RJ Wilson. A fundamental truth of working in SEO is that link building has become more difficult. As more and more people have devised questionable methods of link building, Google has become much more strict about what constitutes a […]

Competitive research is a common and necessary task in any marketing landscape. This practice is particularly crucial in digital marketing because the ecosystem rapidly changes and brands constantly battle against each other for users across multiple platforms. In the ideal scenario, performing competitive content research illuminates where your brand’s online […]

Everyone wants more exposure for their brand and website. The benefits of increasing brand awareness and driving more website traffic speak for themselves. Sometimes, this process can be slow, painful, and somewhat ineffective. But in my experience, that only happens when people don’t know where to look for authority links. […]

In today’s episode of Whiteboard Friday, Tom covers a more advanced SEO concept: crawl budget. Google has a finite amount of time it’s willing to spend crawling your site, so if you’re having issues with indexation, this is a topic you should care about. Click on the whiteboard image above […]

One of the biggest challenges in SEO is trying to convince your client or boss that the competition they face online may not match their legacy competitors and personal grudges. Big Earl across the street at Big Earl’s Widgets may be irritating and, sure, maybe he does have a “stupid, […]