If you’re familiar with the blue ocean marketing strategy, you know that SEO is inherently a “red ocean” industry. With fierce competition to attain rankings, links, and authority, SEOs are constantly trying to one-up their competitors. In this environment, is there any hope for creating a “blue ocean” — innovating to avoid the […]

Being an SEO, you can’t go a day without hearing about links: “Links are crucial!” or “Prioritize links!” or “Links are the nourishing lifeblood of the almighty algorithm!” But for those of us who’ve taken the next step to actually figure out how to earn said links, we realize it’s […]

SEOs have powerful metrics at their disposal to measure the success of their strategies, such as Domain Authority (DA) and Page Authority (PA). But how best to use them? In today’s Whiteboard Friday, Tom shows you how to think about these metrics as part of a holistic approach to your link […]

The number one search result on Google receives more than 39 percent of all clicks. This means if someone searches for your targeted keyword phrase, four out of ten people will click the first result and ignore everything else. Imagine what an impact it would have on your business if […]

Working with developers to align on technical and SEO priorities is a challenge faced by many in-house SEOs, and by SEO agencies offering recommendations. How do we start conversations and support initiatives that get developers and SEOs all working towards the same goal? Is Core Web Vitals the common ground […]

Traffic has spiked — hallelujah! This is what you’ve been working towards! Pause: before you start celebrating, it’s good to do your due diligence and make sure that glorious, spiked blue line under “All Users” is in fact genuine users visiting the site, and not spam. The checklist to determine […]

Whiteboard Friday is back for another season of SEO tips, tricks, and insights!  First up, Dr. Pete takes you through some of the new data we’ve collected on the ways in which Google rewrites title tags. In addition, he shares three titling patterns to avoid if you don’t want them rewritten. […]