Google AdWords can be both exciting and terrifying. If you get it right, AdWords could totally transform your business by driving high traffic, generating more leads and revenue, and boosting sales. But if you get it wrong, you‘ll end up spending thousands of dollars and get absolutely nothing in return. […]

You have developed a killer website and drafted an effective marketing strategy to generate leads and drive sales. So what next? Considering paid advertising offers a 200% ROI, it’s a no-brainer that your marketing strategy should incorporate the same. “But I have no idea where to start with Google ads […]

Facebook isn’t going anywhere, anytime soon. With more than 2.6 billion users worldwide – or nearly 28.5% of the total global population – the platform has seen unprecedented success. This also translates to several other advantages that you may not be familiar with: Approximately 1.65 billion users see Facebook ads, […]

2.6 billion. That’s the total number of people on Facebook today. This also means you get direct access to 2.6 billion people on a single platform. So why not make the most of this opportunity and use Facebook to market your products and services for generating leads and driving sales? […]

Research shows Google Ads produces 3.5 billion interactions each day, and a 700 percent return on investment for advertisers. If you’re an advertiser, Google AdWords still generates a lot of revenue. The downside is the fact that many companies aren’t able to give their accounts the attention it needs to perform.  If […]

Social media dominates the present-day marketing landscape. More so, a platform like Facebook that gives you direct access to 2.6 billion people. But is it actually worthwhile to use Facebook? Facebook advertising has definitely increased in popularity, with an increasing number of businesses using the platform to gain new leads […]

Does your company manage Google Ads for third parties, and do you maintain some success with the pay-per-click (PPC) platform? If so, you may want to become a Google Partner, the search giant’s members-only club. Joining the Google Partners program can provide you with immense benefits, such as specialized training, […]

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. According to Unbounce, half of the people who click on your ads are more likely to make a purchase than those who came from an organic link.  That’s a […]

In 2017, PPC advertisers invested over $10 billion dollars.  If you stacked that many $100 dollar bills on top of each other, you’d have a nearly seven-mile tall tower of money. So, that’s a TON of money.  But year after year, global ad spend across every major PPC channel is […]