Do you want to migrate your website but are worried about impacting its performance and tanking its rankings? Website migrations can be useful, but they are never without risk. That’s why it’s important to follow a proven process. Below, I’ll explain what a website migration entails, draw up a checklist […]
Online Marketing
SEO is one of the most-used (and most important) website optimization strategies. However, great content, backlinks, and meta descriptions won’t help much if you don’t optimize your website performance. If visitors land on your site and find it takes too long to load, or images don’t display correctly, they’re likely […]
You’ve likely heard of NFTs already. But did you know they can be used in marketing? NFTs are taking the art and technology world by storm. The Nyan Cat GIF was recently sold for $600,000, for example. What, exactly, are NFTs and why should marketers care? Is it just another […]
Without customers, you wouldn’t have much of a company. For this reason, spending time and money on sales and marketing-related tasks is never time wasted. In this post, I’m going to examine some of the top sales tools for boosting results, improving efficiency and organization and helping you generate more […]
Wikipedia is an ever-evolving, user-generated encyclopedia that allows users to add content, including pages, articles, and general knowledge. Topics span from pinball to Prometheus and everything in between. If you’re interested in creating a Wikipedia page for your business or marketing endeavors, you should know upfront that getting a page […]
The internet is a visual place. With the absence of body language, social cues, and audible tone, the best way to communicate with your users is through visual content. Now and then, an online platform comes along that makes it easier than ever to showcase your visual content on the […]
If you’ve found yourself reading this blog, you’re probably interested in the idea of a membership site. These sites are not to be confused with paid subscriptions, which refer exclusively to a financial model that binds users to its pages. Netflix, for example, is the classic example of a subscription […]
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Marketing is important to your business. Just call me Captain Obvious. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. That’s wasting your precious time that you could use […]
Experience is kind of the holy grail when it comes to customer interaction, from marketing and sales to customer service and brand loyalty. It’s something we all talk about, work toward, and set as a goal, but to some degree, it remains a concept we’re always trying to work for. […]
Video content creation can be a massive headache. I get it. Even for seasoned marketers, creating compelling content is a challenge. The real uphill battle is trying to create that level of content regularly. That’s why we’re taking a closer look at automated video creation and some of the best […]