Microsoft Advertising announced a bunch of additions and what is coming soon yesterday. Some of the bigger news is that you can now use the API to import your Google Ads data. Plus Microsoft added countdown customizers for Responsive Search Ads, Universal Event Tracking (UET) Tag Helper, seasonal segments available […]
Microsoft announced a new form of ads on Bing Search under Microsoft Advertising named Automotive Ads. Microsoft said this is currently an “open beta” available to advertisers in the United States (US) and United Kingdom (UK).
I am surprised I am not seeing more concern with the latest Microsoft Advertising notice that it will automate its ad suggestions and if you do not specifically tell Microsoft within 14 days that you dislike that suggestion, the company will auto-apply it to go in your ad campaign.
Microsoft has published its version of the ad quality year in review 2020. Microsoft said it suspended about 300,000 advertising accounts in 2020, which was up 30% from 2019. It removed 1.6 billion “bad ads” and rejected about 21 million ads in accordance with its sensitive advertising policy. It also […]
Microsoft announced that you can now use static headlines within your Microsoft Advertising Dynamic Search Ads (DSAs). Static headlines are an additional column you can add to your Dynamic Search Ads page feed. This allows you to specify the specific ad title you want to show up for a particular […]
Microsoft announced a new Microsoft Advertising search ad extension named Filter Link extensions. These Filter Link extensions enable advertisers to show many different link extensions in their ad snippet, as opposed to one.
Microsoft announced the launch of the Microsoft Advertising “health blog,” which really looks like a monitoring dashboard for the uptime and system status of the Microsoft Advertising applications, platform and APIs. You can access it at status.ads.microsoft.com
Microsoft is launching, again, a community forum for its search ad side of the business. It is called the Microsoft Advertising Community.
Microsoft launched new “Promotion Extensions” that allows advertisers on Microsoft Advertising to highlight a special offer or a special deal in your text ad. You can also tie your deal to a holiday or special occasion. This is for all advertisers in the United States.
Microsoft Advertising added a new feature for its ad platform for supporting multiple images for its search ads. This uses a new feature named multi-image extensions and is available currently only in the US.