Data is changing the way we do business. The amount of information available to us as business owners and that we should be processing and using to our advantage is staggering. The amount of digital data, made and distributed, is 79 zettabytes. A zettabyte is one sextillion bytes. It’s a […]
Marketing
Marketing is the action or business of promoting and selling products or services, including market research and advertising.
I recently dug into over 50,000 title tags to understand the impact of Google’s rewrite update. As an SEO, this naturally got me wondering how the update impacted Moz, specifically. So, this post will be a more focused examination of a site I have deep familiarity with, including three case […]
This piece was co-written with James Wirth. Links drive rankings — that’s one thing that technical SEOs, content marketers, digital PR folks, and even some of #SEOTwitter can agree on. But which rankings, and for which pages on your website? If you’ve ever wanted to build links that impact rankings […]
“Who has X near me?” This customer FAQ has become all the more important since 2020, with the public relying heavily on the Internet to help them remotely source goods and services while spending as little time as possible on business premises. Google gets this, and is taking one step […]
You may already be familiar with STAT Search Analytics and its rank tracking abilities, but did you know it can also help you discover SEO opportunities on a massive scale? In today’s Whiteboard Friday, Cyrus shows you how to dig into STAT to do just that. Click on the whiteboard image above to open a larger version […]
Having a website that doesn’t convert is a little like having a bucket with a hole in it. Do you keep filling it up while the water’s pouring out — or do you fix the hole then add water? In other words, do you channel your budget into attracting people […]
We’re elated to announce that this year’s awards will include a guest judge, last year’s winner Areej AbuAli. Please visit Search Engine Land for the full article.
What are responsive search ads? Responsive search ads are very flexible ads that automatically adapt to show the right message to the right customer. You enter multiple headlines and descriptions when creating the ad. Google’s machine learning systems will mix headlines and descriptions and test different combinations of the ads […]
You’ve spent hours learning the most effective SEO tactics, but they won’t be useful if you can’t measure them. Measuring SEO return on investment (ROI) involves two factors: KPIs (key performance indicators) and the cost of your current SEO campaigns. Tracking these key metrics monthly enables you to tweak and […]
“It isn’t so much about what you want to tell your audience, it’s what you understand they want to learn and what’s going to be helpful for them.” Please visit Search Engine Land for the full article.