If you still think Facebook and Twitter are the be-all and end-all of social media marketing tools, think again. Say “Hi” to your business’s new best friend: business Pinterest accounts. Eighty percent of Pinterest pins are repins, which means this is a platform that values sharable content. The average lifespan […]
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The internet is a visual place. With the absence of body language, social cues, and audible tone, the best way to communicate with your users is through visual content. Now and then, an online platform comes along that makes it easier than ever to showcase your visual content on the […]
Reddit is a social media and news aggregation website that ranks content based on a voting system. People worldwide post content (usually links, but also original content), and other users can “upvote” or “downvote” posts, pushing the most interesting content to the top. It’s a place where you can find […]
Having good social media profiles can get you more exposure online, help you connect with your fans or customers, and improve your online reputation. Unless you have a major site associated with your name (like NeilPatel.com), your social media profiles are usually the first results Google shows when someone searches […]
Ultimate guides are everywhere. You’ve probably read your fair share, and maybe you’ve even written a couple. They can be a great way to get traffic, build links, and increase your authority, but they’re far from easy to create. The issue most people run into is the sheer amount of […]
What are your goals with email marketing? If you’re going to achieve those goals and see a return on investment, then chances are you’re not going to be able to do it without some level of automated email marketing. What Is Automated Email Marketing? Automated email marketing is a series […]
What separates the heavyweights of the search engine rankings from everyone else? That’s a question every good SEO constantly asks themselves as they look to outrank sites that seem to dominate Google for every relevant keyword (like Wikipedia or WebMD). Unsurprisingly, these sites have more than a few things in […]
Customer acquisition is a huge pain point for many business owners. Even more difficult is developing a consistent way of bringing in new business. Your goal should be to put together a system that acquires customers almost on autopilot. That’s easier said than done, though. This guide should help get […]
Marketers create a lot of content. Yes, content is king, but that king is powerless without followers. So, what’s the first thing that comes to mind when you want to reach a broader audience with your awesome new blog post? Sharing on social media, of course. The massive audiences of […]
Clickbait has gotten a bad rap in recent years. In the age of misinformation, people are hesitant to make sensationalist claims—and rightfully so. When done right, though, clickbait is one of the most effective ways to get people’s attention and drive traffic towards your content. What’s important is once you […]