Launching a new Google Ads search campaign is an exhilarating process. Excitement, anxiety, fear, and hope are emotions that come to mind when I’m about to click the Enable button on a new campaign. If you are just getting started, you might be afraid of messing it up. I get […]
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Underneath all the images, text, and calls to action on your website lies your webpage source code. Google and other search engines “read” this code to determine where your webpages should appear in their indexes for a given search query. This is a quick guide to show you how to […]
There are thousands of conversion rate metrics you could track. But which ones are really important? If your website isn’t hitting its goals, which ones should you pay attention to and work to improve? The sheer number of metrics can be overwhelming, but in this piece, I’ll show you the […]
As the leading photo-sharing app on the market, Instagram has a singular hold on its diverse group of users. With over 500 million users logging onto the platform daily, Instagram’s popularity is unquestionable. How then can marketers reach this massive group of users? Through Instagram marketing. Soon you’ll be ready […]
While Twitter was once exclusively a thought-sharing platform, the channel has evolved, becoming a source of limitless audience reach for the savvy marketer. With 166 million daily active users, it’s no wonder that marketers flock to the social platform. It may have once been enough for companies to share funny […]
We’ve discussed how you can build authority in your industry through blogging. Today, we are going to look at exactly how you can get guest blogging opportunities and make the most out of them. Determine Your Guest Blogging Goals Before we begin, your first task is to decide what your […]
Want to know how your SEO efforts are paying off? Google provides a free tool called Google Search Console that provides a ton of detailed information about your site’s performance, security issues, errors, and more. How does it work? That’s what we’re going to cover today. What is Google Search […]
992532_An Introduction to Pay-Per-Click (PPC) Paid Marketing_031721 Your brand has the power to reach millions of people around the world, and it only takes a few minutes to do. The power of pay-per-click (PPC) marketing is incredible, with a huge reach and the ability to target specific audiences. How can […]
Email marketing isn’t as trendy as it used to be, but it remains a consistent source of leads and eventual customers for many marketing agencies and businesses. Successful email campaigns rely on robust email marketing lists. This guide walks you through the best tips in the business for growing your […]
Is email marketing dead? With all the talk of video, artificial intelligence, virtual reality, and chatbots, it sometimes seems like email is long past its prime. But if you think email is dead, you’re missing out on the real metrics. The truth? Email marketing is still going strong and is […]