Google search engine

Google is rolling out a new feature for the about this result overlay that actually tells searchers (and SEOs) why Google is ranking that page for that given query. Yes, Google is telling you which high level ranking factors are the reason this page is ranking.

Google Question Hub which has been in beta for years but officially launched earlier this year seems to have undergone a redesign. I am not sure when this happened but Eric Heiken noted it on Twitter and I think he is right, it looks new.

At the beginning of this month I reported that 12% of Google’s top stories carousel URLs were not AMP pages. Well, now, about 20 days later, we are up to 23% of the top stories carousel URLs are not AMP pages.

Google has dropped showing the AMP label or icon in the mobile search results. I personally cannot trigger it for any of my searches anymore. And no, it does not seem to have been replaced with the page experience label either.

Google announced a new feature to quickly delete the last 15 minutes of your search history. So if you do something in search that you rather not let others see if they stumble on your search history, you can quickly delete that last 15 minutes of search history.

We have seen the “more specific searches” feature now in two different formats, both in a normal list view and in an expandable format. Matt Burgess spotted it as a large set of buttons in a carousel format, that is multi-lined.

In 2017, Google did a ton of testing of deploying rounded corners for its mobile search results design. Well, the test is back. Saad AK shared a couple of screen shots on Twitter of Google testing rounded borders around the search results in the mobile search results.

Google is once again testing just showing the domain name of the search result snippet and not the full URL or breadcrumb of that snippet. I saw several people notice this test this week notice this both on the mobile and desktop search results. Google has tested this in the […]

Google is testing on the mobile Chrome browser a sticky footer that contains the G logo on the left, followed by related search queries to refine your query. I personally cannot replicate this myself but Andrew Nechiporuk spotted this and shared this with me on Twitter.

Google is testing showing two rows of the popular products section on desktop. Brodie Clark shared a video of it on Twitter and it is really really big – it takes up a lot of the search results page.