Traffic acquisition is only half the marketing equation. In addition to bringing visitors to your website, you need to keep them there. Not only that, you need to transform them from interested prospects into customers. Your website needs to move the relationship forward (and seal the deal). And once they […]
A landing page, simply put, is any page that gets traffic from anywhere other than the same pages on your site — hence the name landing. It’s most commonly associated with pay-per-click ads like Google Adwords, where you can drive traffic to a specific URL that has been designed to […]
One of the most crucial facets to a successful landing page is the target customer. After all, if you aren’t getting the right people to come to your pages in the first place, all your efforts might as well go up in smoke. Since we can’t yet (legally!) read people’s […]
Many marketing professionals have the best of intentions when it comes to creating landing pages, but sometimes their aspirations fall flat for one simple reason: They don’t know where to start. It’s all too easy to get bogged down in analytics, sales funnel creation, keyword research, persona development…and forget about […]
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