Native ads are the new big thing in advertising. They get around the growing menace that ad blockers represent, and they attract more audience members because they don’t look like ads. They look like the other editorial content on the page. Though native ads tend to convert better than traditional […]
Advertising
Advertising a means of communication with the users of a product or service. Advertising is a message paid for by those who send them and are intended to inform or influence people who receive them.
SEO is a long game, so a lot of brands jump start their results by buying ads. They might buy Google ads to get more exposure in search, or they might buy ads on relevant websites to drive traffic. The right ads can actually boost SEO efforts by getting more […]
SEO is a long game, so a lot of brands jump start their results by buying ads. They might buy Google ads to get more exposure in search, or they might buy ads on relevant websites to drive traffic. The right ads can actually boost SEO efforts by getting more […]
A great company is always developing new products to help our clients reach more of their target audience and to get more out of their online efforts. One of our newest products, called In-Feed, delivers highly targeted intent-based native ads. The platform uses proprietary technology to look at real user […]
Increasing conversions is the top focus for any online marketer. Sure, you want to create brand awareness and manage your company’s reputation. You want to build customer relationships and create loyalty. But most of all, you want to get more leads and more sales, which will help you establish your […]
Mobile advertising and marketing is the next big frontier for online marketing. The use of mobile devices is growing rapidly, and more people are using these devices to access information online than they are using personal computers. When you develop your mobile advertising strategy, you have to do more than […]
Pop ups have long been a popular choice for advertisers. They command attention by blocking the content and making the user take action. Even if the user chooses to close the pop up, at least they are forced to look at the ad before they do. But pop ups can […]
A few years ago, brands started paying attention to the online mobile marketplace as usage started to rise. Now, the future of mobile is here. The statistics show that all digital growth is now coming from mobile users. The majority of people use their mobile devices to access the Internet, […]
Google likes to keep webmasters on their toes by constantly updating its algorithm and changing the rules of the game for search ranking. With the statistics showing that mobile users are quickly taking over the online landscape, Google announced that it would make a number of changes targeting the mobile […]
Content marketing has gotten much more complex than when it started out. You have a lot more options now than simply publishing a blog post. Now, content has become a part of advertising – or is it that advertising has become a part of content? Either way, the two have […]