Known as both author and CEO of HubSpot, an inbound marketing software company, Brian Halligan is one of the famous thought leaders in today’s era. Moreover, Brian is a lecturer at MIT, advocating and sharing his idea on inbound marketing.
Brian is the co-authored of two informative and brilliant books, ‘Inbound Marketing: Get Found Using Google, Social Media, and Blogs’ and ‘Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History’.
Before Brain was the CEO of HubSpot, he worked as a vice president of sales at Groove Networks and also a senior vice president of sales at PTC.
- Strategic Partnerships
- Lead Generation
- Innovation Management
- Interpersonal Communication
Growing up in Massachusetts, Halligan graduated from the University of Vermont, receiving his Bachelor of Science degree in Electrical Engineering. In 2005, finished his master’s degree from MIT Sloan School of Management.
Within Halligan’s early career, he had several roles before becoming a vice president for the Pacific Rim. In 2000, Brian wanted to work for a smaller company which he had the role as the vice president of sales for the Groove Networks.
Then comes 2006 when Brain co-founded this famous company, HubSpot, an inbound marketing software company that helps and aids over thousands of companies to reach their goals. And in 2016, this company has grown its revenue over $271 million and has over 1,597 employees.
Milestones in life
- Top-Rated CEO
Because of Brian mind and passion for business, he was four times named as a Top-Rated CEO by Glassdoor in 2014,2015,2017, and 2018. Moreover, Comparably ranked as one of the Top 5 Best CEO in 2018.
- Social Justice and Music
Brian has always been in love with music, and in 2017, he donated over $1.6 million to the Southern Poverty Law Center to support social justice and music. Brian also has a favorite charity campaign called Camp Harbor View which serves over thousands of youth from high-risk neighborhoods in Boston.
- ‘Inbound: How to Create Marketing People Love’
- ‘Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History’
- ‘Inbound Marketing: Get Found Using Google, Social Media, and Blogs’
Brian mentioned on his blog that he loves to practice his music skills and play tennis from time to time.
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“Before you begin making the changes we outline in the remainder of this book, take some time to measure where you currently stand in order to track your progress and results as you implement changes.”
“Your focus should include creating communities outside of your site for people to connect with you, your products, and others within the community. Ultimately, this “outside” focus will drive people back to your site.”
“If you need further help to redefine your value proposition, we recommend you read the first few chapters of Blue Ocean Strategy by W. Chan Kim”
“When hiring new marketers, use the DARC criteria: Digital Citizen, Analytical, web Reach, and Content creation.”