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Are your sales and marketing teams aligned? Or are they working in silos, with only a vague understanding of what the other team is doing? If your sales and marketing teams aren’t working well together, you’re not alone. According to LinkedIn, 93 percent of sales and marketing professionals say their […]
Want to jump straight to the answer? The best HR training programs for most people are Administrative Human Resources (HR) for Beginners by Udemy or Human Resource Management: HR for People Managers Specialization by Coursera. HR training programs are essential if you want to learn more about managing people and […]
Want to jump straight to the answer? The best to-do list apps for most people are Todoist and TickTick. Staying organized during a busy time can quickly feel like the world is crumbling around you. Sometimes there are too many tasks to complete and not enough brainpower to remember everything. […]
If you’re familiar with the blue ocean marketing strategy, you know that SEO is inherently a “red ocean” industry. With fierce competition to attain rankings, links, and authority, SEOs are constantly trying to one-up their competitors. In this environment, is there any hope for creating a “blue ocean” — innovating to avoid the […]
Image credit: Bart Maguire Over the next six months, Google is going to employ machine learning and AI to alter the hours of operation on twenty million Google Business Profiles as part of their project of creating a “self-updating map”. Some experts estimate that this is roughly one-fifth to one-sixth […]
Being an SEO, you can’t go a day without hearing about links: “Links are crucial!” or “Prioritize links!” or “Links are the nourishing lifeblood of the almighty algorithm!” But for those of us who’ve taken the next step to actually figure out how to earn said links, we realize it’s […]
Here is a recap of what happened in the search forums today…
Google had a big unconfirmed search ranking algorithm update around Mother’s Day. Also, this week was Google I/O and Google had a ton of announcements specific to search…
SEOs have powerful metrics at their disposal to measure the success of their strategies, such as Domain Authority (DA) and Page Authority (PA). But how best to use them? In today’s Whiteboard Friday, Tom shows you how to think about these metrics as part of a holistic approach to your link […]
While the adoption of hybrid work makes sense, business leaders still need to know which practices are best to optimize employee experience.Read More