Many entrepreneurs can attest to having a hard time getting started writing their business plan. Once underway, you have to consider your target market, identify financial projections and cash flow, and sort through seemingly endless mounds of data. Moreover, not everyone is born with the gift of writing. Keeping your […]

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Are you planning to launch an online store? Your timing couldn’t be better. The ongoing pandemic has caused online shopping to soar, with most people staying home.  But that […]

If you’re like most business owners, you’ve invested resources in creating a Facebook business page that engages your customers. You may have spent years growing your following and building trust. What if something leaves your business page vulnerable to a Facebook hack? Here is what you need to know to […]

It’s likely that social media marketing plays a vital part in your brand strategy. If that’s the case, you’re probably always on the lookout for new platforms and product features that enable you to interact with and engage your audience in different ways. This means you should know about Twitter […]

Marketers have been thinking about, arguing over, and implementing personalization tactics for the last few years. So why in the world would I promote depersonalized marketing? If you’re like most eager marketers, you’re are trying to keep up with personalization. You may have tried retargeting, creating highly-targeted landing pages, and […]

Cash is slowly becoming obsolete. The cashless trend is forcing more and more businesses to start accepting credit credits. A recent survey found that just 16% of Americans say they always carry cash. 58% of respondents plan to stop using cash altogether in the near future. Whether you’re launching a […]