ActiveCampaign vs MailChimp: Comparison In Details For You

Imagine a business a website that has all things you desire but when it times to ask something really matters it does not reply nor update you, how do you feel? Remember, your customer might feel that way if do not possess a great email marking software like ActiveCampaign and Mailchimp.

In the present day, the majority claimed that social media marketing is the best way to earn more clients. However, data shows that email marketing is will not go anywhere as it is still the king in attracting and maintaining customers.

This post will reveal this two famous software that can improve and enhance the productivity of your conversion and sales.

What Is ActiveCampaign?

Known for a user-friendly tool that helps every type of business size especially the small one, ActiveCampaign is an email marketing software that empowers you to create more engaging emails.

Having over 100,000 users around the world, this brilliant tool allows you to connect your social media marketing, collecting necessary contact information, applying automation technology, and etc.

When it comes purchasing this tool, you do not have to use your credit card to set up all as you can do it right away.

Highlighted Features

  • Advanced Site Tracking

Every company, whether huge or small, needs to know what is happening on their website. That is where site tracking is needed.

ActiveCampaign comes with an advanced site tracking feature, giving you the best insight of your customer’s activity and behavior. Moreover, you will have a better way to respond to their different needs.

  • Friendly API

No one wants to use a complicated API tool as it can be very intimidating. But with this tool, you can enjoy the process as it offers the friendliest API feature.

Moreover, it comes with an integration built in, giving you the joy of connecting other famous tools and service you love to use.

  • Automation

There are few tools out there that comes automation that has too much in everything, making the user feel intimidated and confused right away. However, this tool’s automation is different in a good way.

This tool automation comes with the famous drag and drops feature that helps create a quick and effective platform.

Pricing Plans

ActiveCampaign comes with Free Trial, Lite Plan for $15/month, Plus Plan for $70/month, Professional Plan for $159/month, and Enterprise Plan for $279/month.

What Is MailChimp?

When you start to look for email software that suites best for you, MailChimp might cross path with your screen over and over again. Don’t panic! MailChimp is not a spam that just randomly pops up around the web. On the other hand, this is expected as it is one of the most popular tools out there.

The best thing people admired this tool is that it has a variety of plans for any size of business especially for you if you just started your company. Moreover, MailChimp has the ability to handle tons and tons of emails in any company or enterprise that uses it.

If you are looking for a tool that advanced analytical features and enhances technology, MailChimp is the one for you. It allows you to keep in touch with your customers via email effectively and efficiently. Furthermore, it comes with a feature that helps you lock down your prospect clients and gives them an expected service that grabs their attention, hence, leads to sales.

Highlighted Features

  • Automation

Who doesn’t want an easy and uncomplicated task, everyone does! Mailchimp’s ART or Automatic Routine Tasks has the ability to take out your annoying manual task and replaced it with automation.

With automation, you can now put all your focus and energy into things that matter. These include follow up clients, making new plans, and etc.

  • Blasts And Targeted Emails

In every business, sending email can be a troublesome task, especially when categorizing your subscribers. MailChimp has this feature that allows you to send both blats and targeted email.

  • Reports and Analytics

MailChimp comes with reporting tools that not only shows the event on your website but reveals clients frenzy activities. It shows how many times they click or open any link or product.

Pricing Plans

MailChimp comes with Free Trial, Growing Business Plan for $10/month, and Pro Marketer Plan which is $199/month.

Summary

Feature

ActiveCampaign MailChimp
  • Advanced Site Tracking
  • Automation
  • Friendly API
  • Blasts And Targeted Emails
  • Automation
  • Reports and Analytics

Price

ActiveCampaign MailChimp
  • Free Trial
  • Free Trial
  • Lite Plan for $15/month
  • Growing Business Plan for $10/month
  • Plus Plan for $70/month
  • Pro Marketer Plan for $199/month
  • Professional Plan for $159/month
  • Enterprise Plan for $279/month

Marketers Valley Team

Marketing Industry Experts >

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