Whether you care to admit it or not, the decisions you make today will be driven by your emotions. In emotional marketing, we talk a lot about using psychological triggers to get customers to click, convert, engage, etc. “By leveraging common psychological triggers all people have,” you might hear, “you can […]
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
In these modern times of digital transformation, it may seem like most digital marketing strategies are designed for online businesses. So are there any digital marketing strategies for brick-and-mortar businesses? Yes, there are, and one of the most effective ones is hyperlocal marketing. What is Hyperlocal Marketing? As the name […]
Catching up with Killi, an app with every consumer on the planet as a potential client. Please visit Marketing Land for the full article.
The first part of our look at the state of CRM. Please visit Marketing Land for the full article.
Running an e-commerce store is a lot of work, but you already know that. You’re experiencing it every day, from marketing and communication to fulfillment and shipping, not to mention all the follow-up. And everything else in between. Sometimes it can feel like you’re doing so many little things just […]
Local SEO is important. In fact, 46% of all searches on Google are local. That means if you’re a local business and you don’t have your local SEO in order, you’re missing an opportunity every time someone searches for your products or services online. And there’s a lot of people […]
As Google gets better at understanding content it will more important to focus on real readability metrics and not something fabricated by your favorite SEO tool. Please visit Search Engine Land for the full article.
Lluc Berrio Penycate posted on Twitter some screen shots of Google testing in Google Maps overlaying hotel attributes over the map pins for hotel listings. These can show average review ratings of hotels, category, pricing, and other attributes.
Starting around Monday, November 23rd, there has been some signals that Google was pushing out another Google search algorithm ranking update. But the chatter is almost non-existent while some of the tools show big changes. Here is what I see, but again, this seems like a very narrow update at […]